Die 36. SUGDE führt uns in die Grüßstadt Frankfurt. Dazu stellt uns die Merkle netterweise erneut ihre Räumlichkeiten zur Verfügung. Falls ihr Vortragsideen oder -wünsche habt, lasst es uns gerne wissen; Oder ihr wollt selbst einen Vortrag halten? Meldet euch bei uns. Für Hotelempfehlungen folgt Pearl Design Hotel Frankfurt - Gutleutstraße 173, 60327 Frankfurt am Main-Innenstadt I ibis Frankfurt Centrum - Hessen, Speicherstraße 4, 60327 Frankfurt am Main Wir freuen uns auf euch!
Jetzt anmelden13:00 - 13:15
The board welcomes all the participants and kicks off the event
13:15 - 14:15
From ChatGPT and Perplexity to Google AI Overviews: Traditional SEO rankings are losing relevance as customers increasingly begin their research through AI-powered systems. If your brand is not being recommended there, it may effectively disappear from tomorrow’s buying journey.
With the acquisition of Scrunch, Sitecore brings a response to this shift directly into its platform. This session explores how AI Search Optimization works from a technical perspective, how Scrunch fits into the broader Sitecore AI ecosystem, and what new considerations this creates for content strategy, architecture, and governance.
14:30 - 15:30
In 1913, a furious Russian mathematician counted 20,000 letters of a poem by hand — to win an argument about free will. The grudge produced an idea, and that one idea now runs through every AI you use: predict the next thing. This talk walks it from Markov's counting exercise all the way to the thing autocompleting in your pocket — through Claude Shannon pricing prediction in bits, the counting era hitting its wall, words turning into geometry, attention, transformers, and the post-training that made a raw text predictor into something that usually does what you ask. Plain language, no equations, and live interactive demos throughout: watch a toy model learn to babble, watch meaning assemble itself out of chaos, and watch your own instruction bend a prediction in real time. You use this thing every day. Come and see what's inside.
15:45 - 16:45
In the age of agentic and vibe coding it is key to put some hard facts into your CI/CD pipelines quality gates. Join me in this session, where I will share learnings from a SitecoreAI project, where we introduced automated tests and quality gates from simple HTTP code checks to specific metadata validations.
This session will enable you to introduce a testsuite to your own projects that will catch defects before they are live on your website.
17:00 - 18:00
Client asked to migrate approx. 500 dealer websites from Sitecore 10 to SitecoreAI using Azure DevOps and Sitecore PowerShell Scripts. Sounds pretty simple, isn’t it? Short answer – no. In this presentation we will cover technical aspects of our custom solution, unexpected limitations of Sitecore item serialization and how did we overcome them, why Sitecore PowerShell script is not the best choice.