Die 36. SUGDE führt uns in die Grüßstadt Frankfurt. Dazu stellt uns die Merkle netterweise erneut ihre Räumlichkeiten zur Verfügung. Falls ihr Vortragsideen oder -wünsche habt, lasst es uns gerne wissen; Oder ihr wollt selbst einen Vortrag halten? Meldet euch bei uns. Für Hotelempfehlungen folgt Pearl Design Hotel Frankfurt - Gutleutstraße 173, 60327 Frankfurt am Main-Innenstadt I ibis Frankfurt Centrum - Hessen, Speicherstraße 4, 60327 Frankfurt am Main Wir freuen uns auf euch!
Jetzt anmelden13:00 - 13:15
The board welcomes all the participants and kicks off the event
13:15 - 14:15
From ChatGPT and Perplexity to Google AI Overviews: Traditional SEO rankings are losing relevance as customers increasingly begin their research through AI-powered systems. If your brand is not being recommended there, it may effectively disappear from tomorrow’s buying journey.
With the acquisition of Scrunch, Sitecore brings a response to this shift directly into its platform. This session explores how AI Search Optimization works from a technical perspective, how Scrunch fits into the broader Sitecore AI ecosystem, and what new considerations this creates for content strategy, architecture, and governance.
14:15 - 15:00
Take a well-deserved break to recharge with a delicious lunch and connect with fellow Sitecore enthusiasts. This is a great opportunity to network, share ideas, and exchange experiences in a relaxed and informal setting. Whether you're discussing morning sessions or making new contacts, enjoy good food and great conversation before the afternoon agenda kicks off.
15:00 - 16:00
Last time Manuel proved an AI could build on Sitecore. This time it's in production. See how coding agents now do the real development work alongside our team — cutting hands-on backend effort by around 80% and frontend by half. Real numbers, honest failure modes, no hype. Manuel and Anna will walk you through the whole magic.
16:15 - 17:15
In the age of agentic and vibe coding it is key to put some hard facts into your CI/CD pipelines quality gates. Join me in this session, where I will share learnings from a SitecoreAI project, where we introduced automated tests and quality gates from simple HTTP code checks to specific metadata validations.
This session will enable you to introduce a testsuite to your own projects that will catch defects before they are live on your website.
17:15 - 17:45
Let's continue this little tradition we started lately.
We'd love to host another interactive quiz with great prizes.
The theme will be all about Sitecore/SUGDE and the like.