This year’s Sitecore Symposium was all about transformation, moving from digital experience to intelligent experience.
The big announcement was Sitecore AI, a unified platform that brings content, data, personalization, and search together under one agentic, AI-driven model. We also saw the introduction of Agentic Studio, a space where marketers and AI agents collaborate to create, test, and personalize content faster than ever.
The theme “Fans First” really stood out. It’s a mindset shift, focusing on creating experiences that build loyalty and engagement, not just clicks and conversions.
For developers, Sitecore rolled out new SDKs, a unified data layer, and a marketplace of apps designed to make composable development simpler and faster. And across the board, customer success stories showed tangible impact, faster launches, lower costs, and higher engagement.
In short: Sitecore is doubling down on AI, composability, and collaboration, giving us the tools to deliver experiences that are not only smarter, but truly human-centered.